Social media services encompass a range of professional services offered to help brands or individuals effectively establish a presence on social media platforms. These services typically include:

Content Management
• Services for creating, planning and sharing content for social media accounts. Content types can include text, images, videos and stories.

Strategy Development
• Creating social media strategies and optimizing existing strategies. This includes audience analysis, platform selection and setting campaign goals.

Competition Analysis
• Analyze competitors' social media performance and develop strategies based on this information.

Advertisement Management
• Creating, managing and optimizing advertising campaigns across social media platforms. This includes targeting, budgeting and performance tracking.

Community Management
• Interacting with followers, responding to comments, and building community.

Analysis and Reporting
• Monitor, analyze and report on social media performance. This is important to determine which strategies are working and where improvements need to be made.

Crisis Management
• Managing negative situations and reputation management on social media. This requires quick and effective responses in times of crisis.

Education and Consulting
• Providing training or consultancy services on social media usage and strategies.

These services are highly beneficial for those who want to create a more effective presence on social media platforms, engage better with their target audience, and increase their overall brand awareness. Agencies or experts who offer social media services are usually professionals with extensive experience in these fields.